Engages readers with thought leadership or subject matter expertise. Can be used both offline in articles or online as website copy or blogs.
An article that matches the style and tone of the publication. It includes useful information and benefits of the products or services. It concludes with a clear call to action.
Develop relationships and increase credibility by sharing information on a regular basis. Opportunity to reinforce the tone and branding message.
Stories that showcase a successful implementation of a product or service. Leveraging user success stories takes advantage of social proof and story-telling, both are highly influential for new prospects.
Aligns a marketing plan to business goals. Having clear goals offers an opportunity to measure and respond for increased revenue. Focusing on an audience ensures a budget and all resources are used to their full advantage.
Assess the effectiveness and impact of current copy and offers insight to improve results. Ensure tone and messaging is on brand and within all materials.
Keep in front of your most important clients and develop relationships with prospects. Get immediate results whether using emails to generate leads or promote a new product.
Positioned as a trusted adviser, used as an education tool or to define a market space. Shared with prospects, white papers are an impactful lead generation tool. They are influential with media and channel partners.
Keeps attendees engaged and frames you as an authority. Materials can be a future reference source. They showcase your thought leadership and value as a business partner.