Engages readers with thought leadership or subject matter expertise. Can be used both offline in articles or online as website copy or blogs.
An article that matches the style and tone of the publication. It includes useful information and benefits of the products or services. It concludes with a clear call to action.
Develop relationships and increase credibility by sharing information on a regular basis. Opportunity to reinforce the tone and branding message.
Stories that showcase a successful implementation of a product or service. Leveraging user success stories takes advantage of social proof and story-telling, both are highly influential for new prospects.
Aligns a marketing plan to business goals. Having clear goals offers an opportunity to measure and respond for increased revenue. Focusing on an audience ensures a budget and all resources are used to their full advantage.
Assess the effectiveness and impact of current copy and offers insight to improve results. Ensure tone and messaging is on brand and within all materials.
Keep in front of your most important clients and develop relationships with prospects. Get immediate results whether using emails to generate leads or promote a new product.
Positioned as a trusted adviser, used as an education tool or to define a market space. Shared with prospects, white papers are an impactful lead generation tool. They are influential with media and channel partners.
Keeps attendees engaged and frames you as an authority. Materials can be a future reference source. They showcase your thought leadership and value as a business partner.
“.... always met her deadline, which helped me keep mine….” I have been working with Karen since 2016 and since then, she helped me in so many different ways. Her supportive and always encouraging attitude have not only helped my business move forward but leap forward. Karen is a joy to work with, making copywriting seem effortless and even enjoyable! The insight she gave me really improved the flow of the copy. She also always met her deadlines, which helped me keep mines! And that's incredibly valuable to me!Catherine Jadot, PhDDirector of Projects, ES Caribbean
“... developed materials that encouraged people to participate…” Karen does a wonderful job of organizing ideas and developing materials that help people get on board. I was working with a team that was attempting to organize people in the church to split into multiple teams and serve at multiple sites. We had a good idea, but needed help to get it off the ground. Karen created print materials that clearly explained the idea and encouraged people to participate. She was helping in creating a timeline for the organization of the event and its promotion. Karen was key to the events success!Rev. Denvil FarleyPort Charlotte United Methodist Church
“... brings humor and lightness to the working environment…” Having worked with Karen over the past years on a variety of projects, I’ve watched her stay focused on the goal and how to achieve it without creating angst. She has an innate ability to see the vision and narrow it down to the next logical step. It is impressive to see the project unfold in a timely and professional manor. She brings humor and a lightness to the working environment that makes the most difficult task a pleasure, and completes it with precision, no matter how difficult the task at hand is. Karen can also make any personality type feel comfortable and she brings out the best in the individuals she is working with. I highly recommend working with Karen if you want the job done well!Annette FazioAuthor, Speaker, Trainer